Sales Manager

Position: Sales Manager

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DAVIDsTEA is a leading branded retailer and growing wholesaler of specialty loose leaf tea, offering a selection of signature blends, single-origin teas, and tea-related gifts and accessories through our e-commerce platform and 18 Canadian retail stores. Based in Montreal, we focus on innovative flavours, wellness-driven ingredients, and organic tea. We’re making tea fashionable and fun, and we pride ourselves on offering both the best possible service to our customers and a positive work environment for our employees!

About the role

We are looking for a highly skilled and dynamic Sales Manager to join our team, specializing in the offset broker sector.

This role requires a strategic thinker with a proven track record in driving sales growth, negotiating contracts, and managing customer profit and loss (P&L). The successful candidate will work closely with account managers to build and maintain strong relationships with key buyers while contributing to the overall sales strategy and performance targets.

Sounds like you? Keep reading…

Responsibilities

• Oversee customer P&L statements, ensuring profitability and effective cost management;
• Develop and manage trade programs that enhance customer relationships and drive sales growth;
• Negotiate customer contracts, ensuring favorable terms that benefit both the company and the client while adhering to corporate policies;
• Create and implement targeted sales strategies to grow market share within the offset broker segment;
• Identify opportunities for product penetration and upselling to existing customers;
• Work hand-in-hand with Account Managers to drive sales initiatives and ensure alignment with overall business goals;
• Partner with account sales managers to ensure seamless execution of sales strategies and client onboarding;
• Establish clear sales targets and objectives for the sales team, monitoring progress regularly;
• Analyze sales performance metrics and adjust strategies as needed to ensure targets are met or exceeded;
• Establish and maintain relationships with key buyers in the Canadian market, focusing on long-term partnership development;
• Prepare and present regular reports on sales performance, market trends, and customer insights to senior management;
• Set and monitor key performance indicators (KPIs) and sales targets for the B2B division;
• Conduct regular reviews of sales performance, adjusting strategies as necessary to achieve goals;
• Prepare and present regular reports on sales performance, market trends, and customer feedback to senior management;
• Utilize CRM tools and other resources to track interactions and maintain detailed customer records.

So are YOU our next Sales Manager?

Requirements

• Bachelor's degree in Business, Marketing, or a related field; BCom preferred;
• 5+ years of experience working in corporate sales, B2B sales, or wholesale sales in the food, beverage, or fashion industries;
• Proven track record of managing customer P&L and achieving sales targets;
• Strong experience working with large accounts and wholesale chains, such as Costco and Loblaws;
• Strong understanding of the tea industry, wholesale distribution, or related markets is a plus;
• Excellent communication, negotiation, and interpersonal skills;
• Ability to work independently and collaboratively in a fast-paced environment;
• Proficient in CRM software and Microsoft Office;
• Limited travel required.

Sound good? Then join us in our mission of making the world smile— one cup at a time.      

DAVIDsTEA is passionate about Diversity and Inclusion and committed to building an inclusive positive work culture that fosters diversity, inclusion, and accessibility.

Please let us know if you require accommodation during the recruitment process.