Director, National SMB Sales

Our company was built on the dream of a pioneering entrepreneur, and that spirit continues to empower our work with businesses across Canada today. The Rogers Business team helps organizations of all sizes adapt, scale, and win with network services and other innovative technology solutions that are reliable, secure, and scalable. These solutions are built to allow businesses to operate more efficiently, reduce costs and improve productivity and collaboration. We are looking for team members who have a passion for delivering industry-leading value to customers and businesses in the communities where we live and work, so come build a rewarding career at Rogers and be a driving force behind our success story!

The National SMB Sales Director is responsible for driving growth and revenue by acquiring and retaining small and medium-sized business (SMB) customers through strategic sales leadership. This role reports into the Vice President, National SMB Sales, and focuses on market expansion, revenue generation, profitability, customer retention, team leadership, strategy development, and market insight.

What you will do:

1. Team Leadership and Management (40%):

   • Lead, mentor, and manage a large matrixed sales team consisting of 140+ individuals spanning the inbound, outbound, and digital verticals.

   • Conduct regular team meetings and one-on-one coaching sessions.

   • Set performance targets and track progress.

   • Recruit and train sales professionals.

2. Sales Strategy Development (20%):

   • Craft and implement sales strategies tailored to SMB customers.

   • Analyze market data and identify target SMB segments.

   • Develop pricing and packaging strategies.

   • Create campaigns to promote products or services.

3. Customer Engagement and Relationship Building (10%):

   • Build and maintain relationships with key SMB customers.

   • Meet with key customers to understand their needs.

   • Resolve escalated customer issues.

   • Identify opportunities for upselling or cross-selling.

4. Market Research and Analysis (10%):

   • Monitor market trends, customer preferences, and competitor activities.

   • Conduct competitive intelligence.

   • Identify gaps in product or service offerings.

5. Performance Reporting and Analysis (10%):

   • Review sales metrics and KPIs regularly.

   • Identify areas for performance improvement.

   • Prepare reports for senior management.

6. Cross-functional Collaboration (5%):

   • Collaborate with marketing, product development, and sales operations.

   • Align marketing campaigns with sales strategies.

   • Provide input to product development.

7. Administrative Tasks and Meetings (5%):

   • Attend leadership meetings and report on sales performance.

   • Manage budgetary and resource allocation matters.

   • Perform administrative tasks related to team management.

What you bring:

• 8-10 years of progressive experience in sales leadership, managing large matrixed teams.

• Strong understanding of various sales techniques, and an in-depth knowlege of the SMB market.

• A familiarity with data analysis tools and techniques, and a knowledge of market research methodologies.

• Proficiency in CRM systems, sales automation tools, and sales analytics software.

• In-depth knowledge of the organization's products or services.

• Understanding of pricing strategies and digital marketing concepts.

• Excellent communication and negotiation skills.

• Strategic thinking and problem-solving abilities.

• Adaptability and ethical standards.

• High School Diploma (Grade 12)

What's in it for you?
We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you'll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

• Competitive salary & annual bonus
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering
• Company matching contributions to charities you support
• Growth & Development Opportunities:
  • Self-driven career development programs (E.g. My Path program)
  • Rogers First: priority in applying to internal roles of interest
• Wellness Programs:
  • Homewood employee & family assistance program
  • Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
  • Low or no-cost fitness membership with access to virtual classes
• Our commitment to the environment and diversity:
  • Work for an organization committed to environmental protection
  • Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

This is a hybrid work position and will require you to be in office three days per week.

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To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: Shaw Court 630 3rd Ave SW (7860), Calgary, AB
Travel Requirements: Up to 50%
Posting Category/Function: Sales & Account Management
Requisition ID: 322677

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Rogers Business

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