Associate Manager, Brand Development

About Triangle Retail Media

Are you looking for a career-defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You’ve arrived at just the right place! At Triangle Retail Media (TRM) we put the customer first in everything we do. We use data-driven insights about customer preferences, behaviour, purchase trends, and media consumption to deliver highly-effective, customized marketing solutions for brand marketers and media agencies alike.

At the core of our Retail Media offering is the Triangle Loyalty program, which boasts over 11 million active members, allowing us to deeply understand our customers, personalize our strategies, and measure the impact of paid advertising on brand metrics and sales across all of Canadian Tire Corporation’s retail banners. We are looking for high-achievers with a builder's mindset – individuals who can support the business in multiple areas, be mentally flexible and take pride in creating new process and solutions in an agile, entrepreneurial, exciting environment.

What You'll Do

The Associate Manager, Brand Development at Triangle Retail Media (TRM), will be responsible for managing brand and marketing programs and opportunities between TRM and Canadian Tire Retail (CTR). You will serve as the liaison between TRM and CTR’s cross functional teams including marketing, ecommerce and more. TRM is CTC’s rapidly scaling Retail Media Network Business that develops digital marketing solutions for vendors and brands. Growing this business over the next five years is a top strategic priority for CTC. As a member of the TRM team, you will work alongside groups of industry experts in a dynamic and entrepreneurial environment.

• Work closely with CTR’s cross functional marketing teams to identify and communicate marketing plans that support TRM goals

• Facilitate effective communication and ensure alignment between TRM and CTR cross functional teams

• Collaborate with teams within TRM including sales, measurement, media planning, and product team as necessary

• Develop marketing opportunities that align with both TRM’s and the business units’ strategy and objectives

• Create marketing offerings for TRM to add to the marketing solutions package and programs to be sold to vendor

• Create compelling marketing materials, including PowerPoint presentations to showcase TRM products and marketing solutions

• Collaborate with the media planning team to develop turnkey Marketing Playbooks

• Manage the integrated marketing calendar cross stakeholders and teams

• Develop compelling advertising product narratives for vendor and internal facing presentations based on data and storytelling to persuade marketers, ad agencies, and internal stakeholders to adopt TRM marketing solutions

• Provide insights, data, industry research, and sales reports to assist with the annual account planning process

• Collaborate with relevant stakeholders to review performance of marketing campaigns and evolve the product offering as needed

• Establish a disciplined approach for internal communication between TRM and the business units in CTR to drive collaboration and partnership

What You Bring

• Post secondary education in marketing, business, advertising, or a related discipline

• 6+ years of experience in a brand development role in marketing, ecommerce, digital marketing, advertising at an agency

• Critical thinking skills with the ability to manage unique projects with a positive and problem-solving mindset

• Demonstrated ability to navigate ambiguity and manage multiple priorities

• Self starter with strong initiative, attention to detail, and an ability to self prioritize tasks and adapt as required

• Excellent verbal and written communication skills

• Strong collaborator, effective at building positive business relationships

• Driven to achieve targets and deadlines

• Resourceful in navigating through a large company and across several stakeholder groups in a nimble and fast paced environment

• Experience building compelling PowerPoint presentations

• Proficiency in working with excel files

#LI-RM1

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.