National Marketing Director

Build your future at Minto!

At Minto, our mission to build thriving communities starts with our first community - our employees. We are proud to have been named one of Canada's Best Managed Companies in 2024, a testament to our nearly 70-year legacy and dedication to providing an exceptional employee experience.

We believe great employees like you are essential to our continued success, and we invite you to join us on our mission. At Minto we welcome change and celebrate new ideas. We provide you with the resources, professional training, and diverse opportunities to grow your career.

Your offer will include:

• Competitive salary
• Annual bonus + benefits effective 1st day + RRSP matching plan + 3 weeks' vacation
• Benefits including parental leave, unlimited physiotherapy, telemedicine and so much more
• Tuition reimbursement plans and professional development courses
• Employee recognition platform - Be rewarded by your colleagues for your contributions!
• Flexible summer hours
• Many exciting career opportunities

Purpose:

The National Marketing Director will be responsible for setting and implementing the marketing approach and strategy to effectively promote and sell Minto Canada's new homes and condos across various geographies. This role will ensure alignment and consistency in marketing processes and leverage the expertise of advertising agencies to achieve optimal results.

In this role, you will:

Strategy Development:

• Develop and implement a comprehensive national marketing strategy to promote new homes and condos.
• Conduct market research to understand market trends, customer preferences, and competitive landscape within each geographical area.
• Define target audiences and create tailored marketing plans for different regions.

Lead Generation and Conversion Tracking:

• Develop and implement strategies for lead generation across all geographies.
• Establish metrics to track lead generation and conversion rates by region.
• Analyze lead data to identify trends and adjust marketing strategies to improve conversion rates.
• Collaborate with sales teams to ensure effective follow-up and nurturing of leads.

Cross-Functional Alignment:

• Ensure alignment of marketing strategies and processes across all markets.
• Standardize marketing processes to streamline operations and improve efficiency.

Agency Management:

• Select and manage relationships with advertising agencies to develop and execute marketing campaigns.
• Oversee the creation of marketing materials, including digital content, print ads, and promotional materials.
• Evaluate the performance of marketing campaigns and provide feedback to agencies.

Performance Monitoring:

• Set key performance indicators (KPIs) and metrics to measure the effectiveness of marketing efforts.
• Analyze campaign performance data to identify areas for improvement and optimize marketing strategies.
• Prepare regular reports on marketing activities and results for senior management.

Budget Management:

• Develop and manage the national marketing budget.
• Allocate resources effectively to maximize return on investment (ROI).
• Monitor expenditures to ensure compliance with budgetary constraints.

Stakeholder Communication:

• Maintain strong communication with internal stakeholders, including sales, product development, and executive teams.
• Provide regular updates on marketing initiatives and outcomes.
• Foster a collaborative environment to support overall business goals.

We would like you to have:

Experience: A minimum of ten (10+) years of relevant work experience in marketing, including leading a team, with a focus on real estate, new homes, or condos.

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Specialized Skills, Knowledge and Abilities:

• Proven track record of developing and executing successful marketing strategies across multiple markets.
• Ability to analyze data and make data-driven decisions.
• Strong understanding of digital marketing, social media, and traditional advertising.
• Excellent leadership and project management skills.
• Exceptional communication and interpersonal skills
• Experience working with advertising agencies and managing budgets
• Strong experience and knowledge of search engine optimization (SEO, SEM)
• General understanding of the home building / construction industry would be an asset

Our future is better together. Apply now and join us!

Minto is an equal opportunity employer committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. Should you require accommodation or support in any aspect of our recruitment and selection process, we will work with you to meet your needs.

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