Associate Manager, Loyalty Products

What you'll do

At Canadian Tire Corp., the Triangle Loyalty Team focuses on developing and executing customer-led projects and initiatives specific to the Triangle Rewards program and the Triangle Ecosystem. The division is accountable for (i) the day-to-day management of the program; (ii) the evolution of the program value proposition; (iii) the curation of the customer journey and experience; and (iv) the long-term strategy of the program. The Loyalty team works extensively with Digital, Strategic Marketing, Customer Research & Insights, Customer Analytics, IT, and Corporate Strategy and Development. It's a division that prioritizes employee development and focuses on career growth.

The Associate Manager, Triangle Loyalty Products will help lead the strategy for program strategy with dedicated focus on Triangle App and Triangle Web and will be accountable for leading much of the execution for those initiatives. They will have a focused effort registration across these channels, app growth and any new partnership that materializes.

This role falls within the Triangle Loyalty Products team, which is responsible for several large Triangle initiatives, most of which span across the CTC family of companies. These initiatives include the Triangle Base Program, Triangle App and Triangle Web, Triangle Select, and the Triangle Partnership strategy. This role will provide exposure to various teams across a world class organization and build a greater understanding of many organizational functions.

Reporting to the Manager, Loyalty Products, the Associate Manager will help lead cross-banner initiatives. The role accountabilities include, but are not limited to:

• Leading the business strategy for the Triangle App and Triangle Web, including:

  • Taking a customer-centric approach to building out the digital channels; the successful candidate will consider customer and competitive trends & research, as well as corporate priorities, to define the direction of the Triangle App and Triangle web in a multi-year roadmap

  • Actioning opportunities to drive improved registration across the App/Web

  • Developing annual performance targets to grow the Triangle app ratings and user base

  • Defining business requirements for any new app or Triangle web features and supporting the launch of these features in partnership with the Digital team, CTFS, and our Strategic Marketing partners

  • Collaborating with cross-functional teams to integrate Triangle app activations into personalized and mass marketing campaigns

• Developing strategies and recommendations to ladder up to the greater Triangle Program objectives and performance goals of the enterprise

  • Working with the data and analytics teams to identify customer insights and communicate those insights to cross-functional teams and leadership via weekly program updates, campaign post-mortems, and stakeholder presentations

  • Drive the ongoing growth and optimization of the program through the understanding of program results and customer feedback to inform future program enhancements and customer experience improvements

• Delivering business recommendations for various aspects of program customer experience for senior management and stakeholder alignment

What you bring

• The ideal candidate for this role is a strong collaborator with a customer-first mindset and a proven history of driving results. The successful candidate will have:

• The ability to work collaboratively and lead cross-functional groups

• An excellent ability to analyze data and use derived insights to inform recommendations/decisions

• Excellent problem-solving skills and a drive to overcome hurdles to push projects forward

• Strong communication skills and experience presenting to audiences at various levels of the organization

• The confidence and initiative to work in an ambiguous environment and consistently push process improvements

• An agile approach to work and strong skills in prioritization and organization

• Advanced PC skills, including Microsoft Excel and PowerPoint

• Strong business acumen with 3+ years of experience in a marketing or related role

• Post-secondary education in Business or a related field

• Other requirements that are preferred but not required are:
  Previous experience with Loyalty

• Previous experience working on a mobile app or using app analytics platforms for Android & iOS

• Previous experience with campaign A/B testing and optimization

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

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About Us

Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.