District Marketing Manager

Job Description

Aramark Canada is seeking a District Marketing Manager (DMM) for multiple accounts within Atlantic Canada. You will ideally be based in, or near the Halifax area. This role reports to the Director, Field Marketing and leads the implementation of marketing programs across the Atlantic provinces. There will be some travel required through Nova Scotia, as well as occasional travel to New Brunswick and Newfoundland. In this role, you will be responsible for critical business initiatives, including the activation of corporate marketing and consumer insights programs, creation and activation of account marketing / growth plans, growing base business, new sales and retention, client value creation, and enhancing Aramark's brand health. In this role, the DMM collaborates with the Marketing & Culinary, on-site operations and culinary teams while building marketing acumen in their district.

Job Responsibilities

Drive Base Business Growth:
• Visits district accounts weekly / bi-weekly to identify opportunities to drive business improvements that result in measurable profitable growth - including providing recommendations around product, price, merchandising, and promotions.
• Collaboratively develops account marketing / growth plans, monthly campaign calendars, and social media content for accounts within the district.
• Leads the in-unit / field execution of marketing programs + promotions, consumer engagement activities, core proprietary brand marketing assets (and corresponding brand audits), merchandising, account marketing / growth plans, marketing campaigns and social media communications.
• Tracks related KPIs to measure success for each account within the district - including top line sales, retail transaction counts and average cheques, front line contribution, meal plan analytics (for Higher Education), account website and social media channel engagements.
• Creates and implements traditional, digital and social media marketing content and creative assets as required.
Support Regional implementation of Culinary, Health & Wellness and Sustainability Programs:
• Collaborates with the development/regionalization of those programs.
• Ensures that all managers and employees are trained to execute those programs in the region.
• Customize and implement education on-site materials for consumers regarding health & wellness and sustainability.
• Assist operations in product selection and placement, and pricing strategies that support H&W and local purchasing targets as per requirements.
• Conduct, monitor and enforce corrective action on wellness & sustainability standards, via audits, site visitations and action planning.
Implement Insights Programs:
• Drives execution of all Aramark primary insights programs (ie. Voice of the Consumer (VOC), Napkin Talk, etc.), interprets and shares results with each account and with the RMM, and collaboratively develops action plans to improve district consumer satisfaction results.
• Defines customer segments and build competitive analysis annually at each account in portfolio.
Drive Marketing Acumen:
• Trains operations teams to ensure strategic merchandising tactics, planograms, promotions, and pricing updates for each program are followed.
• Attends weekly district operations calls and delivers updates on health of marketing programs within district and top tips for improvement.
• Develops strong working relationship with clients, on-site operators and frontline staff members acting as a marketing subject matter expert / resource.
Support New Business and Account Retention Efforts:
• Creates and distributes district and/or key account newsletters.
• Supports and attends district Client Business Reviews (CBRs).
• Assists in implementation of strategic plans for account retention.
• Actively participates in RFP presentation and client retention presentation as required.
• Curates standard marketing material package for business development proposals and personalize as needed.
• Supports on site opening plan for new account mobilizations within the district

Qualifications

• 2+ years of experience in marketing - hospitality/foodservice experience required
• a diploma or degree or equivalent in marketing (i.e. B.A., B. Comm, etc.) with strong interest towards marketing and sustainability matters.
• Advanced writing, presentation and communication skills.
• Proficient Microsoft Office Suite: Word, Excel and Power Point.
• Proficient with Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Business analysis - ability to track, analyze, and present results from marketing program implementation.
• Project management - Multiple tasks will be managed at one time resulting in a need for strong time management and multi-tasking skills.
• Dealing with ambiguity - ability to get in, assess the situation, identify key players, set action plan, and deliver.
• Results oriented - analytical skills and ability to think strategically about the business are essential.
• Knowledge of foodservice operations with understanding of connection between menus, recipes and ingredients.
• Knowledge of Atlantic Canada hospitality and foodservice industry is considered an asset

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.