Brand Manager

Overview

Ready for a truly differential General Management experience, working on the only $1B market outside of the US? Set winning growth strategies, be fully accountable for the P&L, lead cross-functional teams, with significant leadership & US exposure? In this role, you will drive demand on a top General Mills Canada brands. You will orchestrate across your team to deliver brand strategy, execute across the 4Ps, and deliver on our top line, bottom line, and share goals. You will build skills in running a business, leading teams, navigating the organization, and building brands.

Key Accountabilities:

• Create consumer-driven product strategies for our brands that drive sustainable brand growth and deliver financial forecast (RNS & Profit)
  • Create long-term brand strategies that are forward looking and adaptable to unforeseen disruptions & continuous business transformation.
• Take ownership of top and bottom-line results by having full command of revenue, costs, and overall financial performance.
• Lead team of expert partners in Product, Strategic Revenue Management, Finance, and Supply Chain to assess and evaluate solutions, orchestrate annual plan, and ensure execution across all components of product portfolio.
• Understand consumer and work with Insights on deep dive business analysis to identify innovative business opportunities.
• Prioritize a consumer first mindset by building consumer empathy & transforming insights into actions.
• Manage and leverage POS data (Nielsen) to deliver key insights and actionable items to our team.
• Lead the active management of our consumer budget ensuring actions & strategies to hit annual target
• Lead commercialization of product initiatives that deliver annual brand plan
• Communicate effectively to ensure alignment and accountability across team and total Business Unit
• Motivate and inspire the team to push through uncertainty and change
• Navigate the organization (Canada and US partners) by building relationships across functions, levels, and markets to get things done
• Balance and prioritize the roles of innovation, renovation, HMM, distribution, trade, SRM, promotions/communications in achieving P&L targets

Minimum Qualifications:

• Bachelor’s degree and 2+ years of work/internship experience, ideally background in:
  • CPG Brand Management or P&L Ownership/General Management or progressing CPG roles
• Ability to navigate complexity and drive connections across functions, ideas, and processes
• Analytical ability to assess P&L impact of SRM/HMM actions and strategies
• Strategic mindset to build a vision and pipeline of ideas to meet SRM and HMM goals
• Influence without authority: ability to achieve buy-in with those you don’t directly manage
• Change Agility to navigate and adapt to frequent changes and unforeseen gaps to be filled
• Highly motivated, action-oriented, curious learn-it-all with a growth mindset
• Skills – Financial acumen, strategy, leadership
• Experience working with or on a brand team - CPG Brand Management or P&L Ownership/General Management experience

Preferred Qualifications:

• MBA
• Strong analytic ability to translate data into meaningful insights and action
• Strong ability to strategically influence and turn insights into clear storytelling
• Solution-oriented and well organized
• Ability to challenge status quo, think outside of the box and motivate teams
• Ability to influence and inspire direct and cross-functional team
• Ability to strategically choose levers to balance short-term commitments and long-term brand health
• Ability to identify and evaluate brand opportunity ideas and make connections across other brands in portfolio
• Solution-oriented and well organized
• Strong understanding of P&L mechanics and how to impact topline and bottom-line drivers
• Comfort pitching brand plans to internal and external customer stakeholders

Considerations:

• This role is based out of our Mississauga office and is not remote or relocation eligible.

General Mills is committed to Employment Equity and encourages applications from all qualified candidates. Accommodations are available upon request for candidates with disabilities taking part in all aspects of the recruitment and selection process

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best — bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what’s next.