Specialty Sales Representative

For over 50 years, LifeLabs has been Canada's leading provider of laboratory diagnostic information and digital health connectivity systems, enabling patients and healthcare practitioners to diagnose, treat, monitor and prevent disease. We are passionate about empowering healthier Canadians through accessible, accurate, and innovative diagnostic services.

We are committed innovators, operating Canada's first commercial genetics lab, and the country's largest online patient portal, with more than 8 million Canadians receiving their results online. More than 112 million laboratory tests come through LifeLabs' laboratories annually, and our team of more than 6,000 passionate, caring, and diverse professionals works together as one to provide high quality testing and results that Canadians can trust.

We know that behind every lab requisition, sample being tested, or investment in technology is an individual and their family counting on us. At LifeLabs, you can make a meaningful impact on Canadians' lives every day.

Our teams are at the heart of everything we do. We are proud to be recognized as one of Canada's Best Employers, reflecting our deep commitment to our core values of caring, agility, teamwork, and a customer-centered approach. As part of this commitment, LifeLabs prioritizes the ongoing development of our diversity, equity, and inclusion (DEI) program to better serve the needs of our diverse workforce and the communities we serve. We continue to take steps to challenge ourselves to act with courage and integrity, and to create an environment where people can be their true selves.

These values are not just words on a page, they guide our actions and decisions every day and have come to define our team culture.

Reports to: Senior Manager, National Sales Business Development
Status: Full Time
Schedule: Monday-Friday
Additional Requirements: The position requires more than 50% travel and is eligible for a company car. The preferred location is in the Toronto area.
Number of Positions: 1
Start Date: ASAP
Internal Application Deadline: April 22, 2025

LifeLabs operates under a Hybrid workforce model. Further details will be provided during the interview stage.

This vacancy is for an existing position.

Purpose of the Role

The Specialty Sales Representative is a subject matter expert, promotes and sells specialized products from their assigned portfolio to Medical Specialists within their assigned territory. Reporting to the Senior Manager, B2B Sales, this role on behalf of LifeLabs will develop relationships with Specialists with the goal of maximizing the sale of LifeLabs' tests within their assigned territory. S/he will also utilize their in-depth knowledge of their products to support Account Representatives and cross-functional team members by being the subject matter expert on our product offerings. The role will act as clinical support in client meetings where a more in-depth knowledge of our products is required.

This is a remote position with client facing responsibilities within

This role is SIP eligible.

Your responsibilities will include:

• Responsible for identifying, prospecting, and securing business opportunities to support new revenue growth for specific territory through development of portfolio and client business plans
• Ensure compliance with sales automation platforms (SalesForce, segmentation tools, sales reports & dashboards), completion of mandatory training and goal setting
• Define and measure leading and lagging KPIs to ensure clear accountability and the achievement of sales targets
• Attend specific trade shows and conferences on behalf of LifeLabs, when required
• Organize product presentations and other promotional activities in diverse medical settings to a variety of medical audiences
• Owns providing timely feedback to underperforming clients and early warning of risk to achieving quotas
• Accountable for territory budgets
• Work closely with the team to strategize and build pipelines of quality
• Participate in regular meetings with Sales Manager to review/coordinate sales efforts and build a territory business plan
• Will participate in promotional activities (product presentations, trade shows and conferences)
• Ensure LifeLabs brand promise is delivered to the client
• Ensures that the Voice of Customer (VOC) is brought to our Portfolio Lifecycle Management and Product Development teams in a timely manner with accurate information to inform our decisions and manages reputational risk
• Identify opportunities with prospective clients. Build and maintain strong client relationships with client base
• Leverage existing client relationships to expand service offerings in named accounts
• Develop an understanding of all services and offerings and create product presentations as required
• Report product sales and promotional activities to the Company on an ongoing basis
• Utilize LifeLabs Customer Relationship Management (CRM) software and other productivity tools to plan sales calls, record client interactions and capture new business
• Respond to client enquiries, concerns and messages in a timely manner
• Identify Key Opinion Leaders (KOLs) and develop/maintain long-term relationships within the healthcare community
• Respond to client enquiries, concerns and messages in a timely manner
• Facilitate feedback from clients, forwarding to the Company to support new test development and expand service offerings

What you bring to the role:

• Bachelor's degree in business, Sciences or a related field of study
• Advanced Degree or Certification in Life Sciences or Healthcare is preferred Network in Neurology Community
• 3-5 years of sales or field experience within medical settings and/or specialists within area of specialty or comparable experience working as a Medical Sales Representative
• Existing relationships or connections within the neurology field considered an asset
• Strong track record within a direct sales or field-based role
• Knowledge of traditional and emerging medical technologies
• Strong written/verbal communication skills
• Proficient critical thinking and problem-solving skills
• Strong presentation skills
• Self-starter with initiative and ability to work autonomously in a field-based role
• Excellent facilitation to influence decision-making
• Effective in both a team and independent setting

LifeLabs' compensation programs are commensurate based on the role, skill, effort, responsibility and working conditions, irrespective of gender, race, ethnicity, beliefs, age or any other personal characteristics. Pay programs are communicated regularly in an accessible and transparent manner.

LifeLabs is also proud to offer resources, opportunities, as well as a collaborative and supportive environment that enables our team members to thrive.

In addition to a competitive compensation package, LifeLabs provides a comprehensive total rewards program, specific to the job position. Your package may include:

• Employee Group Benefits: Competitive coverage for employees and their families to support their overall health and wellness needs, including Extended Health Care, Dental Care, and Life Insurance.
• Retirement Savings Plan
• Vacation and Wellness Days
• Employee Wellness and Giving Programs: Our award winning mental, physical and financial wellness programs aim to address the comprehensive well-being of our team members, including resources like the Employee & Family Assistance Program, financial planning tools, and employee recognition initiatives.
• Professional development and membership reimbursement, access to preferred rates and discount programs, including WorkPerks, Home and Auto Insurance, Costco Membership, etc., and optional health-related benefits.

In accordance with LifeLabs' Accessibility Policy, and the applicable Accessibility Acts within the provinces we operate in, accommodations are available by request for candidates taking part in all aspects of the recruitment and selection process. For a confidential inquiry or to request an accommodation, please contact your recruiter or email careers@lifelabs.com.

Vaccinations are highly encouraged at LifeLabs'. Vaccinations and/or immunization screening may be mandatory for selected employees if regulated by provincial or regional governments, or through employer-led vaccination policies in the facilities we service. Please ensure you ask if this position requires the successful candidate to be vaccinated or undergo immunization screening.

Ready to empower healthier Canadians? Apply today!