Associate Brand Manager
About Tilray Wellness
Tilray Wellness is a division of Tilray Brands, Inc., a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and well being through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.
Looking to develop your career at the forefront of a rapidly expanding industry?
As a pivotal member of the Marketing Team the Associate Brand Manager (ABM) position must help deliver strong business performance by accelerating our growth and share in retail channels. The ABM works with the Marketing Director and cross functional teams, including Operations, Supply Chain, Quality and Finance, to identify, plan and execute projects and priorities with excellence. The ABM must be an excellent communicator and problem solver, often serving as the innovation business lead internally and with external partners.
With a unique opportunity to impact both the core business and emerging brands, the ABM must possess a creative, solutions-oriented mindset, with strong analytical skills to synthesize data into action. The ABM will regularly evaluate trends and opportunities using syndicated data and consumer research to assess business performance and identify opportunities for growth. This role will also assist in the innovation budget, planning and forecasting process.
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Brand Strategy – Development of innovation brand plans, forecast and marketing objectives to achieve long-term and short-term business goals, including strategic planning, brand positioning, brand voice, and brand personality.
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Leading strategy and execution of innovation projects to deliver annual growth across multiple brands.
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Project Management – Lead product, packaging, communications and other projects, working across cross-functional teams, agency partners and external vendors to deliver results.
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Management of cross-functional projects from concept through commercialization, driving timelines and deliverables for all stakeholders.
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Managing agency partners in the development and execution of the brand identity across marketing touch points.
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Analytics and Tracking – Responsible for analyzing brand performance and competitive environment to identify problems, opportunities and trends, as well as leading reporting of key business metrics.
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Marketing Execution – Execute elements of the marketing plan for assigned brands, including new product launches, price promotions, in-store creative, media plans, social/digital communications, event marketing, and market research projects.
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Ad Hoc Projects for the Marketing team, as well as other duties and responsibilities as assigned.
- Creative
- Highly organized, detail-oriented, and timeline-driven
- Passion for wellness
- High propensity for change
- Proactive self-starter; with sense of urgency to achieve results
- Hunger for continual learning
- Energetic and levelheaded, good at problem solving
- Bachelor’s degree required, Business and/or Marketing Concentration
- 1-3 years of Brand Management experience or 3-5 years relevant marketing experience
- Demonstrated Project Management experience
- Strong strategic and critical thinking skills – ability to analyze inputs, opportunities and develop strategy
- Comfort with ambiguity, change in a fast-paced work environment
- Ability to inspire and lead cross functionally with internal and external teams, as well as agency partners
- Strong interpersonal, verbal, and written skills – comfortable presenting to senior leadership
- Comfort with Microsoft office (Excel, PowerPoint, etc.)
- Ability to work a flexible schedule and travel when required
- Office Environment
- Significant Computer Usage
- Frequent interactions with others internally and externally
- Travel when required – 5%
- Senior Director, Marketing
- Responsible to preserve and safeguard all confidential information that comes to their knowledge in the course of employment with the Company.
- Responsible to observe and comply with the policies of the Company and applicable legal requirements with respect to confidential information and the protection of privacy
- Demonstrates the Company Mission, Vision and Values in relation to all aspects of the role
- Comply with basic systems and procedures for Fresh Hemp Foods Ltd.
- Participate in ongoing training as directed by Management
About Tilray Brands Inc.
Tilray Brands is a leading global cannabis-lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people's lives for the better – one person at a time – by inspiring and empowering the worldwide community to live their very best life by providing them with products that meet the needs of their mind, body, and soul and invoke a sense of wellbeing. Tilray’s mission is to be the trusted partner for its patients and consumers by providing them with a cultivated experience and health and wellbeing through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and alcoholic beverages.
Tilray Brands welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.
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