Regional Marketing Manager

Are you an expert in Digital marketing? Do you have experience working with a team of specialists and external partners in the execution, management, and optimization of campaigns across Amazon and other Ecommerce platforms?

StarTech.com is looking for a Marketing Manager with deep expertise in Amazon and Ecommerce to help shape and deliver the advertising and brand strategy for the North American business.

This role is an exciting opportunity for anyone passionate about elevating ecommerce performance with innovative brand and advertising campaigns. Encompassing both strategic planning and hands-on activation, you will leverage all aspects of Amazon's ad ecosystem to drive brand awareness, sales and growth.

Responsible for overseeing a substantial budget, you will be an expert in developing and delivering complex digital marketing plans to support our go-to-market strategy against KPIs.

What you will be responsible for:

• Developing Digital Marketing Plans for Amazon: Through close collaboration with the Global Marketing Manager, you will help spearhead innovative full funnel solutions to drive sales performance across our different categories, using AMS, DSP, Store, Google and other off-site tactics.

• Delivering and Optimizing Campaigns Against KPIs: Executing meticulous campaign management and optimization towards objectives and KPIs such as ROAS, CVR and TACOS.

• Reviewing & Actioning Campaign Management SOPs: Weekly, monthly, quarterly procedures at a macro and micro level to ensure optimal marketing efficiency

• Data Driven Marketing Decisions: Analyzing and interpreting digital performance data to make informed decisions and recommendations at a category and ASIN level

• Driving Cross-functional Collaboration: In partnership with key stakeholders such as Merchandising, Content Marketing, Communications and Finance you will ensure alignment of plans with overall business objectives

• Researching and Providing Market Insights: Leveraging market, keyword, search and competitor data to prepare and action strategic product and category level campaigns

• Creative Asset Management and Refinement: In close collaboration with the creative team you will develop, create, test and refine assets for paid marketing campaigns and Brand Store

• Managing External Stakeholder Relationships: Nurturing relationships with regional Amazon Advertising reps and you will leverage support and initiatives on regional plans
• Demonstrating Deep Expertise in Retail Media: Keeping abreast of the ever-evolving Amazon Advertising space, actively sharing ideas and updates, ensuring best practices are incorporated into campaign management
  
  

Essential Qualifications:

• Bachelors' degree, preferably in Marketing, Advertising or Business
• Minimum of 3 years' experience in digital marketing and advertising
• Proven experience in managing substantial marketing budgets and delivering against KPIs
• Demonstrated experience of planning and executing strategic Amazon Advertising campaigns across Sponsored Ads, DSP and Google
• Strong analytical skills with a substantial knowledge of Excel to manipulate data and create actionable insights.
• Resilient and agile mindset that adapts seamlessly to the ever-evolving nature of the digital space
• Excellent communication and presentation skills, with the ability to articulate complex strategies and business results to a diverse audience
• Willingness to collaborate cross functionally
• Experience using third party platforms for campaign management and insights - Skai, Perpetua, Helium10 or something
  
  

Preferred Qualifications:

• Experience with Power BI to visualize data
• Paid search, social or programmatic display experience
• Amazon Brand Store management and creative conceptualization
• Amazon content creation - A+ Content, Brand Store or ads
  
  

Benefits & Perks:

• Comprehensive Benefit Plan and RRSP Matching
• Competitive Vacation Policy
• Fitness Subsidy
• Training and Development Program
• Paid Charity Day and Regular Company Fun Events
• StarTech.com Product Discount
• Bonus Plan
  
  

About us

We are in the business of human-centered experiences starting with yours. We believe delivering on our promise of "hard-to-find, made easy" begins with an employee experience founded in opportunity, teamwork, empowerment, and curious minds always asking what if. Not only does our commitment to the exceptional deepen relationships with our partners and customers, it also ignites connection within our team.

Born and raised in London, Ontario, Canada and now taking on the world, we are a vibrant and growing tech company with a proven track-record of success. StarTech.com makes it easy for IT professionals around the globe to identify, find, get and use the hard-to-find connectivity parts they need to enable and enhance their technology solutions.

Operating in 26 countries globally, we are proud to be included as one of Canada's Best Managed Companies for 2024 and for the 14th consecutive year. In 2022, StarTech.com was proud to be included in Financial Post's FP500, a ranking of Canada's largest corporations based on revenue. We are honoured to be named by Kincentric in 2019 as one of Canada's "Best Employers" as well as "one of Canada's fastest growing companies" for a ninth year in a row by "Profit 500".

StarTech.com is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, StarTech.com will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.