The salary range for this position is CAD $31.80 - $45.71 / hour
Job Summary
This permanent, full-time (37.5 hours/week) visual design and marketing role is a flexible hybrid/work-from-home position, with occasional office days based at the Central City office tower in Surrey, BC, and sites within the Fraser Health region.
You’ll be responsible for creating engaging and visually appealing content and designs that communicate our brand message to candidates seeking employment in health care. You’ll work with our marketing team and client groups to create marketing collateral, such as graphics and videos that help Fraser Health stand out as an employer of choice.
You are confident in your ideas and can create visual designs and concepts that effectively communicate across various mediums including digital, social media and print. You are able to juggle multiple design projects simultaneously, and are fascinated with understanding the needs and behaviours of a target audience, while incorporating trending insights into your design decisions. You love getting out in the field to take your own photos or setting up video sessions to gather content, too!
You, as our ideal candidate, will have exceptional organizational skills, and be experienced in using various graphic and visual design software including Adobe Creative Suite and Canva, and have a knack for creative and visual design. You are also familiar with social media schedulers and management tools and are comfortable and confident in building effective working relationships.
What you’ll be involved in:
- Graphic and visual design management: Handle all graphic and video content creation, ensuring our brand remains consistent and effectively communicates our employer value proposition and values. This could be anything from event branding and invitations, job ad brochures, to short-form videos for social.
- Innovative idea contribution: Bring fresh perspectives to our candidate-facing channels by contributing innovative ideas that stand out.
- Social media scheduling and management: Manage social media schedules, keeping a close eye on engagement.
- On-site photo and video shoots: Conduct on-site photo and video shoots to support your visuals, showcasing employee stories and workplace culture.
The successful candidate will have:
- Successful completion of a visual design program (certificate, diploma or degree) or related field
- Minimum 3 years of related work experience in a corporate setting
When you join our team, you’ll:
- Start earning up to four (4) weeks of vacation in your first year
- Receive 100% employer-paid health benefits for you and your whole family
- Contribute to a defined pension plan
- Have access to ample career development and education opportunities
Come work with us!
Detailed Overview
Supporting the Vision, Values, Purpose and Commitments of Fraser Health including service delivery that is centered around patients/clients/residents and families:
In accordance with the established vision and values of the organization, the Representative, Marketing will support initiatives to promote the overall employee brand and increase the pipeline of future employees at Fraser Health. The role will work collaboratively under the direction of the Client Partner, Marketing Lead to create, design and develop content and create connections by bringing people together online and in the workplace through various marketing and promotion strategies.
Responsibilities
- Leads the design of marketing and promotion materials for recruitment and employee experience strategies through various mediums ensuring consistent employee brand (e.g., brochures, advertisements, ad copy writing, and creating content through various writing mediums).
- Assists in the development of strategies and campaigns to increase engagements and followers on Fraser Health’s social media platforms through collaboration with internal partners and professionals to identify key aspects to develop related marketing campaigns.
- Supports efforts to increase Fraser Health’s digital presence by capturing and analyzing the appropriate social and digital data/metrics, creating and monitoring benchmarks, insights and leading practices, and recommends innovative solutions as required.
- Identifies target audiences through engagement with internal and external partners and creates meaningful marketing and promotion content on various mediums to capture and promote the IH brand and leverage the employee voice.
- Maintains organizational social media pages, updates profiles and coordinates logistics as required.
- Responds to feedback on social media platforms and resolves complaints, liaises messaging as necessary and makes recommendations to improve the employee and candidate experiences.
- Assists in planning and executing initiatives to reach target audiences through selected channels (social media, e-mail, TV, print, etc.).
- Gathers testimonials, images and content to support diverse and inclusive workplaces by promoting positive success stories about employees from underrepresented groups.
- Supports the employee experience portfolio through marketing and promotions of the following key files; Diversity & Inclusion, Aboriginal HR Plan, Recognition, Surveys, and Awareness Days.
- Continuously explores marketing opportunities and promotional tools to drive brand awareness while highlighting the importance of the employee experience.
- Supports efforts to achieve recognition as an employer of choice and industry leader from a provincial and national award agency.
- Assists in analyzing marketing data (campaign results, conversion rates, traffic, engagements etc.) to help shape future marketing strategies.
- Supports the Client Partner, Marketing Lead in the creation of related templates, guidelines, strategies, communication plans and annual planning documents.
- Performs individual tasks related to marketing or other duties as assigned.
Qualifications
Degree or Diploma in Business Administration, Marketing or related fields. Minimum 3 years of related work experience. Candidates who demonstrate an equivalent combination of education and experience may also be considered.
COMPETENCIES:
Demonstrates the leadership practices of the Fraser Health Leadership Framework of Clear, Caring and Courageous and creates the conditions for people to succeed.
Professional/Technical Capabilities
- A general knowledge of traditional and digital marketing terminology, concepts and research methods such as SEO/Social media, etc.
- Data management and reporting skills to support the tracking, reporting, and analysis of budgets and metrics
- Qualified computer skills, including MS Office, marketing software (Adobe Creative Suite, Illustrator, InDesign, Photoshop) and applications (Web analytics, Google Adwords, etc.)
- Ability to project management and prioritize workload
- Demonstrates critical thinking, ability to exercise good judgment, and quickly and efficiently solve problems.
- Ability to coordinate multiple projects and communicate effectively with internal and external partners.
- Ability to take initiative, work independently and have a creative mindset
- Effective communication and interpersonal skills.
- Physical ability to perform the duties of the position.
About Fraser Health
Fraser Health is the heart of health care for over two million people in Metro Vancouver and the Fraser Valley in British Columbia, Canada, on the traditional, ancestral and unceded lands of the Coast Salish and Nlaka’pamux Nations and is home to 32 First Nations within the Fraser Salish region.
People - those we care for and those who care for them - are at the heart of everything we do. Our hospital and community-based services are delivered by a team of 48,000+ staff, medical staff and volunteers.
We are committed to planetary health and value diversity in the work force. We strive to maintain an environment of respect, caring and trust. Fraser Health’s hiring practices aspire to ensure all individuals are treated in an inclusive, equitable and culturally safe manner.
Together, we are the heart of health care.
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IMPORTANT: Recruitment scam warning
Please be on alert for potential recruitment scams. We are aware of recent scams targeting individuals by falsely claiming to represent Fraser Health. Always take precautions when sharing personal details with unverified sources. Please note that we will never ask for money or payment at any point during our recruitment process.