What could be more legitimate than to feel a certain apprehension or undeniable jitter when taking the floor before your colleagues? However, if this exercise were to turn into a fiasco, it would be regrettable for the speaker and detrimental for his audience. So, take inspiration from these few tips in terms of preparation and […]
Points cards, attractive discounts, targeted promotional emails – some merchants bring out the heavy artillery to build customer loyalty. Is providing unequaled customer experience sufficient to accomplish this? Here’s how to go about it, with simple and practical actions. A company’s success obviously depends on its ability to attract new customers, to renew itself and to […]
While some people are excited about their first day on the job, others can be more nervous or even awkward. To give the best initial impression possible to your superior and new colleagues, look at the tips below and avoid putting yourself under unnecessary pressure, by reminding yourself that in the end your D-Day is […]
Speed dating applied to sales, what’s it all about? We all know about romantic speed dating, the brief encounter between two people that gives them an opportunity to get to know each other in the space of a few minutes. Now the principle is being applied to sales. Is this new formula effective? What are […]
Trade shows provide great opportunities to develop new markets and make contact with potential customers. But it is still necessary to choose one that corresponds to the target market, identify its audience, prepare sales material and the team that will be there. Mélissa Lusignan, vice-president of North American sales for ATTITUDE – the thriving Quebec company […]
Your online presence is now almost as important as your physical presence. Facebook, Twitter, LinkedIn… How do you protect and preserve your professional image on social media? According to studies, the figure varies but it is estimated that the percentage of employers who take the time to inspect the social media presence of their candidates […]
Has a prospect just told you No? So what! All seasoned sellers will tell you that the sale begins when the prospect says No. It is rare to get a Yes from a prospect at the first try. To convince him, it is usually necessary to follow-up. Three, five, sometimes ten times. Obviously, your motivation […]
Are some of your customers in China or India? Tomorrow will you be receiving future partners who come from another country? How should you approach a meeting, negotiations or signing contracts? How should cultural differences be managed to avoid offending your counterpart? Here are some tips on how to manage cultural differences with foreign customers. […]
Selling in the luxury industry is one of the only sectors that does not experience crises. The figures are not declining and all reports reflect prospects of growth. Coco Chanel, Louis Cartier, Albert Lancel were not merely innovative creators. The brands that they created have survived them because they were also pioneers in marketing. The […]
It is often thought that an extrovert makes a better sales representative by his ease in communicating, self-confidence and persuasive ability. But is this really the case or is it just conventional wisdom? Having the gift of the gab, being communicative and energetic are often the qualities that come to mind when we think of […]
How to optimize your customer follow-up? Following up with a prospect is always a delicate operation. Fear of appearing oppressive, of getting another rejection or of not knowing what to say when getting back in contact – there are many reasons for procrastinating with this task. Yet studies show that 80% of sales come after […]
