As a co-founder of PNR, a management consulting company that aims to help organizations better understand the major technological changes to accelerate integrating them into their strategy, Nectarios Economakis places the customer at the heart of everything. Because without customers there is no company and no products. Interview with the one who was the first […]
Do you have a large volume of prospects? How are they to be prioritized? Which should you reach out to first? Lead scoring gives you the tools to answer these questions. To learn more, we interviewed Alexandre Pelletier, president of Perkuto, a Montreal company that specializes in consulting and establishing marketing strategies. What is lead […]
More and more companies are using lead nurturing to build a relationship with their potential customer. But what does it consist of? What is its purpose? To get some insight into this practice, we interviewed Alexandre Pelletier, president of Perkuto, a Montreal company that specializes in consulting and establishing marketing strategies. What is lead nurturing? […]
Who has not heard of the famous sales meetings for Tupperware products by an aunt who wants to make a little money? Home selling is not new. But what about today with the meteoric growth of sales over the internet? Does this type of selling still have a place? Is it still a good way […]
Every company has to face management of complaints. Of course, having to respond to a dissatisfied customer is not the easiest part of customer service. Yet by applying certain strategies, you will avoid the worst and even succeed in maintaining a good relationship with your customers. To talk to us about it, who could be […]
Many people enter the sales field by accident. They therefore often have no experience in the profession. Others have, as required by most companies, one or two years of experience. These are those called junior salespersons. Facing the customer, there are many challenges. What are they? How are they overcome? To talk to us about […]
The psychological aspect plays an essential role in the sales cycle. But what if the salesperson encounters blockages? That’s where sales coaching comes into play. Reprogramming beliefs, improving control of emotions – there are many techniques to changing a way of thinking and helping to improve. Meeting with Frédéric Lucas, president of Prima Resource and […]
Between Customer Service and Sales Strategy The motor vehicle sales environment has a reputation of being difficult. And yet, while it is true that it’s essential to be a good salesperson to work in the field, it offers great potential for advancement to those who have the will to succeed. Pascal Pépin – who himself […]
More and more companies and executives are calling on them – sales coaches. But what is their role? Who are they for? What are they typically involved in? To tell us about it, we interviewed Jean Villeneuve, a business development consultant and coach (www.jeanvilleneuve.ca). What Is the role of a sales coach? A sales coach is […]
All your customers will tell you that even more than competitive prices, a quality bond based on trust is the primary criteria for establishing a strong business relationship. This is even more true when the sale concerns a service and not a product. To talk to us about it, we met David Williams, Director of […]
Speed dating applied to sales, what’s it all about? We all know about romantic speed dating, the brief encounter between two people that gives them an opportunity to get to know each other in the space of a few minutes. Now the principle is being applied to sales. Is this new formula effective? What are […]
Trade shows provide great opportunities to develop new markets and make contact with potential customers. But it is still necessary to choose one that corresponds to the target market, identify its audience, prepare sales material and the team that will be there. Mélissa Lusignan, vice-president of North American sales for ATTITUDE – the thriving Quebec company […]
